In this competitive world, there are many challenges that a business faces, like making the business reach more customers & increase online sales, especially when you are running low on budget.
In these challenging times, it is important to execute strategies that can increase brand sales, engagement, and awareness without any huge investments.
To help you overcome these challenges, we have curated a list of top 10 budget-friendly ideas to increase your brand’s online sales.
So, let’s get started!
The Best 8 Pocket-friendly Ideas for Your Brand to Increase Online Sales
1. Go Live on Social Sites
Live streaming on social media has become the favorite of businesses of all sizes.
Not only does it help brands to reach a large target audience, but it also gives them ample opportunities like increasing audience engagement, building community, etc.
The best part about this online marketing trend is that it doesn’t require a lot of money. Many social media platforms provide this opportunity for free.
How about converting user queries into sales? Yes, you read it right! Chatbots is one such technology that has helped brands increase audience engagement and provides real-time support to the customers.
If brands can satisfy their customers, they can surely increase online sales without spending too much as they want to know as much as possible before making a purchase.
3. Leverage Micro-influencer
Considered to be the experts in their respective niche, say, for example, food bloggers, traveler, or name a few- Micro-Influencers are becoming one reason why brands are driving higher online sales.
Many small and big brands are leveraging the power of micro-influencers marketing trend to earn higher profits. As micro-influencers might have a small audience, but they have high engagement and influential dominance over their following.
The key here is to find influencers that are from your industry or have a following that falls under your brand’s target audience as this will help in getting more fruitful results.
4. Social Media Advertising
Facebook and Instagram are two social media platforms with the highest number of users, and these users are already following innumerable brands.
So what brands can do is that they can educate these users promotions and sales. This cost-effective marketing strategy would eventually lead to higher revenues.
In case you can’t do it on your own, take help by hiring a good digital marketing agency so that you can earn a higher return on investments. Advertising on social channels is comparatively cheaper and yields higher click-through rates.
5. Social Commerce
Diminishing the gap between social media and eCommerce, the latest trend of Social Commerce is in the boom as the point of inspiration & point of sale is brought together.
It is integrating social media with eCommerce to help brands deliver flexible shopping experiences to their customers.
In simple words, buying & selling goods and services on various social media platforms like Instagram, Facebook, etc. is known as Social Commerce.
So, turn your social content into Shoppable content feeds to let the users easily shop the tagged product in real-time from your website or social media handle.
Speaking of the benefits of social commerce, brands can leverage many of them like an increase in website traffic, engagement, and increase in social media followers, and so on.
If your business gets capable of achieving all these benefits, then the chances of increasing conversions & sales also get higher.
There are two categories of Social Commerce:
Social eCommerce on Social Media
As already mentioned above, social media platforms like Facebook, Instagram, etc. offer a shoppable feature.
Brands can add checkout links to the products seen on their social media posts. From here, users can directly buy the displayed products in just a few clicks.
Social Commerce On Website
While on the other hand, you can leverage social commerce platforms to make social media posts shoppable that can also be embedded on the website, so that visitors can shop the looks they like conveniently.
6. Social Media Contests
Social Media Contests comes under the category of budget-friendly marketing ideas to increase online sales. You need to offer some prize to the audience to boost their involvement in the social media contest you’re running.
Even though this quite affordable strategy is not the best approach, but it will help you increase sales. Also, you can get the best ROI by reaching a wide audience.
The best and most cost-effective social media content strategy is to create your brand hashtag campaign and ask users to share their ideas, posts, and more.
This will immensely help boost user engagement, and you will also get valuable user-generated content for your brand.
7. Collaborate with Other Brands/Businesses
Teaming up with a local business is again one of the cheapest ways to increase online sales. Especially small businesses with a limited budget, this method is quite effective.
So, it’s great to join hands with other businesses to run an online campaign or work with them to do their promotion.
But do remember to partner with a business that compliments your business well. For example, if you are a coffee brand, it would be great to collaborate with a bakery.
This method will help you gain more exposure in your community and gain the audience of the other business.
8. Voice Search
As more & more people have started using voice search technology like Google Home, Siri, Amazon’s Alexa, etc. to search for products, brands can take advantage of this to generate more leads.
You can leverage a voice search to run your brand ads as well. The process might be complex, but it offers great exposure and awareness building opportunities.
If you ask us, all the aforementioned pocket-friendly online marketing ideas to boost sales are worth investing your time & money in.
Especially in 2020 & beyond, as the Covid-19 pandemic has brought uncertainty to the future of businesses.
Now more and more brands will involve in online marketing tactics to increase sales & revenue, boost traffic, build brand image, and more. So, it is time for you to evaluate these strategies and get started with them.